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Hartbeeps Grimsby, Cleethorpes & Louth

Jo Altoft

Hey, my name is Joanna but everyone knows me as Jo. I'm 36 and I'm the proud new owner of Hartbeeps Grimsby, Cleethorpes and Louth.

I'm married to the most incredible and supportive husband, Jon. We've been married for 8 years and together for 21. Together we have two beautiful and crazy children, Josh & Layla and super handsome cockapoo Frankie dog.

I've been an Imagination for Hartbeeps for 3 1/2 years now and honestly it's been the best decision Ive ever made. I thoroughly enjoy bringing the magic to families every day and watching you make memories together. Prior to this I worked as a Teaching Assistant in a local primary school within Early Years and 'back in the day' I was a paralegal at a busy local solicitors. I know what you are thinking...what a career change!!!

Lauren Crouch

My name is Lauren and I'm 31 years old. I have a partner of 6 years called Robbie who I can't wait to marry in 2022. Together we have 2 beautiful children, a 4 year old boy and a 2 year old girl. Both children are crazy but completely loving and gorgeous.

I am proud to be a Hartbeeps imagination locally. I have now been an imagination for over 2 years but one of those years has been in lockdown. Previous to Hartbeeps, I worked in a local primary school as a primary teacher (specialised in the ear years).

I've always loved teaching, creativity, art and textiles so along side my amazing Hartbeeps role I have set up a business making super special balloon creations which I am absolutely loving too.


"Amazing classes! My little boy is an absolute fan of the babybeeps classes. ore and more smiles every week!"
"Started taking my baby along to our local session and she absolutely loves it."
"What a magical experience! For both baby and me.. My group organiser … is absolutely lovely and is so in tune with the mums and babies. you can tell she really loves her job too"